It hasn’t been long since the rumors about the YouTube Premium Lite subscription surfaced , but it’s time to focus on the new features of Google’s home platform again. A change in advertising has been announced that benefits users .
It is from a post published on the YouTube Help portal that we learn about the news, reported on February 25, 2025 also by portals such as TechCrunch and The Verge . What is changing are the mid-roll ads , which will be shown in a smarter way to viewers.
The goal is to avoid any sharp breaks in the content , aiming to show mid-roll ads mainly when there are natural breakpoints. The goal is to minimize breaks in the middle of a sentence. For example, by instead placing ads when there is a pause or transition desired by the Content Creator.
google is trying to make mid-rolls better, so that people don’t abandon videos because of too many ads on YouTube . The changes will take effect on May 12, 2025 . But even older videos with manual mid-rolls will be updated with ads inserted at natural breakpoints.
It should be noted that Content Creators will be able to choose whether or not to use this ad format in YouTube Studio, possibly opting for manual management of the ads. YouTubers who exclusively use mid-rolls will not be affected by the changes. In any case, a “Feedback” feature is coming for Content Creators. Which highlights mid-roll ads that the algorithm determines are significantly interrupting viewing.https://youtu.be/kfFXu8k_9vs?si=LLMtB_3uszxoY_aV