The controls on the big tech companies in the United States continue. In this regard, the European Union(EU) has announced that it will continue its antitrust investigations against Apple, Meta and Google. This by strictly applying the Digital Markets Act (DMA).
In order to ensure a fairer and more competitive digital market. According to the European Commissioner for Competition, Teresa Ribera, European rules cannot be subject to external interference. The investigation launched last year has already identified several areas of potential violation of the DMA.
The EU continues its antitrust investigations
Among the main critical issues reported against Apple, there are the restrictions imposed on developers on the use of alternative payment systems to the App Store. Along with the lack of adequate support for third-party browsers and a pricing structure considered non-compliant.
Meta, for its part, is accused of discriminatory policies in the processing of advertising data. While Google is under scrutiny for the management of online search and advertising. Any failure to comply with these regulations could lead to significant sanctions.
With fines that can reach 10% of the annual global turnover of the companies involved. The actual decisions are expected in the coming months. They are expected to have a significant impact on the business model of Big Tech in the European market.
At the same time, trade tensions between the EU and the United state are growing. In this regard, the announcement of new 25% tariffs on steel and aluminum by the Trump administration is emblematic. A decision that has triggered a reaction from Brussels. The latter has threatened countermeasures on strategic goods. This arm wrestling could further complicate transatlantic economic relations.
The regulatory battles between the EU and Big Tech are only just beginning, but one thing is clear: Brussels has no intention of taking any steps back. The fight for a fairer and more transparent digital market continues. In this regard, multinationals will have to adapt to the new rules if they want to operate without obstacles in the European market.https://youtu.be/v8TZpM9Buks?si=CdzeGeUkhs-GhDUX